People detail

Lucie LOUSTAUNAU

Specialisation : Marketing

Status : PhD graduate

Email : see the email

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I obtained my marketing master degree at the Toulouse School of Management in 2015. I choose to prepare a thesis. Have a better understanding of human behavior in consumption context motivated me. My thesis subject offers me to combine my passion for music and sport, which is daily rewarding. During my thesis, I also had the opportunity to discover teaching. This is a rich experience both humanly and professionally.

  • Interactions in consumption context
  • Sensorial and experiential marketing
  • Marketing
  • Statistics
  • Strategy and development diagnosis
  • Management Simulation
  • Project monitoring
  • The influence of tempo on sport leisure consumption experience: the case of indoor bouldering | Defense: 12/19/2019 | Supervisor: GALAN Jean-Philippe
  • International conferences
    • Effects of background music on sport leisure consumption experience: the case of bouldering center.
      Loustaunau, L., A.Degorre, J.-P.Galan, "Effects of background music on sport leisure consumption experience: the case of bouldering center." in 48th Annual Conference for the European Marketing Academy, 2019, Hamburg, Germany
    • Longitudinal measure of affective reactions during a consumption experience: presentation of the CRDI tool.
      Loustaunau, L., A. Degorre, J.-M. Décaudin, "Longitudinal measure of affective reactions during a consumption experience: presentation of the CRDI tool." in 47th Annual Conference for the European Marketing Academy, 2018, Glasgow, United Kingdom
    • Effet modérateur de la musique sur la relation entre la satisfaction et l’orientation-client du personnel en contact : Une étude exploratoire.
      Loustaunau, L., J.-P.Galan, "Effet modérateur de la musique sur la relation entre la satisfaction et l’orientation-client du personnel en contact : Une étude exploratoire." in 34 ème Congrès International de l’Association Française du Marketing, 2018, Strasbourg, France
    • Mesure longitudinale des réactions affectives lors d’une expérience de consommation : présentation de l’outil CRDI
      Loustaunau, L., A. Degorre, J.-M. Décaudin, "Mesure longitudinale des réactions affectives lors d’une expérience de consommation : présentation de l’outil CRDI" in 34 ème Congrès International de l’Association Française du Marketing, 2018, Strasbourg, France
  • 2019 - Doctorate, Business administration, Marketing / Toulouse School of Management
  • 2015 - Master 2 In Marketing Research / Toulouse School of Management

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