People detail


Specialisation : Marketing

Status : PhD student

Email : see the email

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Armelle Vieugué is a first year PhD student at Toulouse school of management. Her works focus on the impact of advertising on the masculinity of consumers, more specifically investigate if an avdertsing challenging gender stereotypes can pose a threat to masculinity. 

  • Adverstising
  • Identity
  • Masculinity
  • Evolutionary psychology
  • Gender
  • Consumer behavior
  • Strategic marketing
  • 2019 - MSc in Marketing / Toulouse School of Management
  • 2016 - Bachelor, Business administration, Marketing / Radboud University
  • Since 2019 - Doctorate in Business administration / Toulouse School of Management

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