People detail

Ludivine DESTOUMIEUX

Specialisation : Marketing

Status : PhD graduate

Email : see the email

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Ludivine Destoumieux is a PhD candidate and teaching assistant in Management Science in Toulouse School of Management (University of Toulouse Capitole 1). Her work seeks to verify whether the cognitive, affective and/or behavioral "resistance" of individual judgement, faced with an advertising stimulus aimed at breaking a taboo, would be sufficiently robust to resist an opposing force, that of the pressure towards conformity exerted by the divergent judgements of the members of a group.

  • Normative social influence
  • Conformity
  • Advertising taboo
  • Advertising provocation
  • Dietary lifestyle
  • Social norms
  • Consumer behavior
  • Strategic Marketing
  • Operational Marketing
  • Statistics
  • Management simulation
  • International conferences
    • The normative social influence exerted by a group on the individual assessment of taboo sexual advertising stimuli: comparison of compliance between men and women
      Destoumieux, L., É.Vernette, "The normative social influence exerted by a group on the individual assessment of taboo sexual advertising stimuli: comparison of compliance between men and women" in EMAC Annual Conference, 2020, Budapest, Hungary
    • Les effets de l’influence normative exercée par un groupe sur l’évaluation individuelle de stimuli publicitaires tabous
      Destoumieux, L., É.Vernette, "Les effets de l’influence normative exercée par un groupe sur l’évaluation individuelle de stimuli publicitaires tabous" in 36ème Congrés International de l'Association Française du Marketing (AFM), 2020, Biarritz, France
  • 2019 - MSc in Marketing / Toulouse School of Management
  • 2018 - Master, Business administration, Marketing / Toulouse School of Management
  • 2017 - Bachelor, Business administration, Management / Toulouse Business School
  • Since 2019 - Doctorate in Business administration / Toulouse School of Management

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