People detail

Ludivine Destoumieux is a PhD candidate and teaching assistant in Management Science in Toulouse School of Management (University of Toulouse Capitole 1). Her work seeks to verify whether the cognitive, affective and/or behavioral "resistance" of individual judgement, faced with an advertising stimulus aimed at breaking a taboo, would be sufficiently robust to resist an opposing force, that of the pressure towards conformity exerted by the divergent judgements of the members of a group.

• Normative social influence
• Conformity
• Advertising taboo
• Advertising provocation
• Dietary lifestyle
• Social norms
• Consumer behavior

• Strategic Marketing
• Operational Marketing
• Statistics
• Management simulation

• High school students Prize, Ma thèse en 180 secondes, 2022

• International conferences
  • Taboo new representations and modalities: an application to advertising provocation
    Destoumieux, L., É. Vernette, J. Grobert, "Taboo new representations and modalities: an application to advertising provocation" in International Marketing Trends Conference, 2021
  • The normative social influence exerted by a group on the individual assessment of taboo sexual advertising stimuli: comparison of compliance between men and women
    Destoumieux, L., É. Vernette, "The normative social influence exerted by a group on the individual assessment of taboo sexual advertising stimuli: comparison of compliance between men and women" in EMAC Annual Conference, 2020, Budapest, Hungary
  • Les effets de l’influence normative exercée par un groupe sur l’évaluation individuelle de stimuli publicitaires tabous
    Destoumieux, L., É. Vernette, "Les effets de l’influence normative exercée par un groupe sur l’évaluation individuelle de stimuli publicitaires tabous" in 36ème Congrés International de l'Association Française du Marketing (AFM), 2020, Biarritz, France
• Conferences, symposiums, workshops
  • Les femmes, influençables et plus sensibles aux tabous ? impact normatif du groupe lors de l’évaluation individuelle de publicités provocantes sexualisant le corps féminine
    Destoumieux, L., J. Grobert, "Les femmes, influençables et plus sensibles aux tabous ? impact normatif du groupe lors de l’évaluation individuelle de publicités provocantes sexualisant le corps féminine" in 19èmes Journées Normandes de Recherche sur la Consommation. Conférence en distanciel, 2020

• 2019 - MSc in Marketing / Toulouse School of Management
• 2018 - Master, Business administration, Marketing / Toulouse School of Management
• 2017 - Bachelor, Business administration, Management / Toulouse Business School
• Since 2019 - Doctorate in Business administration / Toulouse School of Management