People detail

Ransome BAWACK

Specialisation : Marketing

Status : PhD Student

Email : see the email

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Ransome Bawack is a PhD fellow who is passionate about research on artificial intelligence (AI) and Big Data. Fascinated by how these technologies and related concepts are changing every aspect of our society, he is investigating the relationships between people and AI artefacts (hardware & software).

Ransome has published in leading peer review journals, book chapters and conference papers in the field of information systems (IS), with several others underway. His current research focuses on building interrelationships between humans and AI artefacts to facilitate the adoption and acceptance of AI at the individual, organizational and societal levels.


  • Artificial intelligence
  • Information systems
  • Big data
  • Business anaytics
  • Conversational agents
  • Toward the development of interpersonal relatonships between humans and AI-enabled devices
  • Articles (ranked journals)
    • Adequacy of UTAUT in clinician adoption of health information systems in developing countries: The case of Cameroon
    • Bitcoin, Blockchain, and FinTech: A Systematic Review and Case Studies in the Supply Chain
    • ERP project failure: Evidence From a Developing Country
    • Student’s Information Use Behavior to Inform Information System Design in the Context of Marginal Universities
  • Chapters of books
    • E-Participation in Developing Countries: The Case of the National Social Insurance Fund in Cameroon
  • 2017 - Master Information Systems Management / Catholic University of Central Africa
  • 2013 - Bachelor, Engineering, Information Technology / University of Buea
  • Since 2018 - PhD / Toulouse School of Management

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