People detail

Graduated from a higher business school program at Toulouse Business School, after 2 years of preparatory class in ECS (scientific option), I did a research double degree at Toulouse School of Management (MSc in Marketing). Currently in my last year of PhD, I work on topics related to research methodology, consumer loyalty and brand equity.

Passionate for teaching, I share my knowledge through interventions at Toulouse Business School and Toulouse School of Management, where I teach various strategic marketing courses and statistical methods to students from bachelor to master level, both in French and English.

My motto: "Curiosity didn't kill the cat, it created the mousetrap"

• Brand loyalty
• Meta-Analysis
• Research methods
• Brand equity

• Customer Loyalty
• Quantitative marketing
• Statistical methods
• Digital Marketing
• Meta-Analyse

• Elaboration d'un cadre conceptuel de fidélisation du consommateur à la marque

• Winner of the 2019 Big Data Challenge organized by ADETEM and the journal Management & DataScience, 2019

• Articles (non ranked journals)
  • Stakes and challenges in building and analyzing a client database: A case study of a French company.
    Desveaud, K., J. Mallol - "Stakes and challenges in building and analyzing a client database: A case study of a French company." - 2019, Management & Datascience

• Marketing, National University of Singapore, Singapore, 2019

• 2017 - Master, Business administration, Management / Toulouse Business School
• 2017 - Master, Business administration, Marketing / Toulouse School of Management
• 2013 - Other, Other, Other
• Since 2017 - PhD / Toulouse School of Management