People detail


Specialisation : Marketing

Status : PhD graduate

Email : see the email

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Graduated from a higher business school program at Toulouse Business School, after 2 years of preparatory class in ECS (scientific option), I did a research double degree at Toulouse School of Management (MSc in Marketing). Currently in my last year of PhD, I work on topics related to research methodology, consumer loyalty and brand equity.

Passionate for teaching, I share my knowledge through interventions at Toulouse Business School and Toulouse School of Management, where I teach various strategic marketing courses and statistical methods to students from bachelor to master level, both in French and English.

My motto: "Curiosity didn't kill the cat, it created the mousetrap"

  • Brand loyalty
  • Meta-Analysis
  • Research methods
  • Brand equity
  • Customer Loyalty
  • Quantitative marketing
  • Statistical methods
  • Digital Marketing
  • Meta-Analyse
  • Elaboration d'un cadre conceptuel de fidélisation du consommateur à la marque
  • Winner of the 2019 Big Data Challenge organized by ADETEM and the journal Management & DataScience, 2019
  • Articles (non ranked journals)
    • Stakes and challenges in building and analyzing a client database: A case study of a French company.
      Desveaud, K., J. Mallol - "Stakes and challenges in building and analyzing a client database: A case study of a French company." - 2019, Management & Datascience
  • Marketing, National University of Singapore, Singapore, 2019
  • 2017 - Master, Business administration, Management / Toulouse Business School
  • 2017 - Master, Business administration, Marketing / Toulouse School of Management
  • 2013 - Other, Other, Other
  • Since 2017 - PhD / Toulouse School of Management

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