People detail

Giulia PAVONE

Specialisation : Marketing

Status : PhD graduate

Email : see the email

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Giulia Pavone is a PhD candidate and teaching assistant in Management Science in Toulouse School of Management (University of Toulouse Capitole 1). Her specialization field is marketing and consumer behaviors and her research focuses on human-technology interaction and communication, with an interest in trust and ethics.

She started her studies in 2011 at the University of Palermo (Italy) in communication science with a focus in human communication applied to mass media, institutions and politics. She graduated with honors in 2014 with a thesis on political communication and satire through social networks. 
In 2016 she obtained an Erasmus+ grant, spending six months in Bruxelles doing an internship in Unioncamere Europa, an institution which acts as an intermediary between the Italian Chambers of Commerce and the European Institutions.
In 2017 she obtained her master degree with honors with a thesis on the social role of consumption and consumers' decisional processes affected by egoistic and altruistic motivations in IULM University of Milan. 
In 2017 she participated in a European Voluntary Service (EVS) project in Portugal before moving to Toulouse at the end of 2017, where she completed the Master of Science and Master of Philosophy in management science at Toulouse School of Management (TSM). 


In 2019 she became a member of the European Marketing Academy (EMAC), of the Association Français du Marketing (AFM) and coordinator of the Ateliers Axe Marketing of TSM.

  • Human-technology communication and interactions - Ethics and technology – Sustainable innovations
  • Marketing and consumer behaviors
  • Marketing and consumer behaviour in the era of artificial intelligence
  • Articles (ranked journals)
    • How Service Quality Influences Customer Acceptance and Usage of Chatbots?
      Meyer-Waarden, L., G. Pavone, T. Poocharoentou, P. Prayatsup, M. Ratinaud, A. Tison, S. Torne, "How Service Quality Influences Customer Acceptance and Usage of Chatbots?", Journal of Service Management Research, 2020, vol. 4, no. 1, pp. 35-51
  • Marketing, Baden-Württemberg Cooperative State Stuttgart University, Germany, 2020
  • International conferences
    • The effect of communication styles on customers attitudes: a comparison of human-chatbot versus human-human interactions
      Pavone, G., L. Meyer-Waarden, A. Munzel, "The effect of communication styles on customers attitudes: a comparison of human-chatbot versus human-human interactions" in 35ème Congrès International de l’Association Française du Marketing (AFM), 2019, Le Havre, France
    • The effect of communication styles on customers attitudes: a comparison of human-chatbot versus human-human interactions
      Pavone, G., L. Meyer-Waarden, A. Munzel, "The effect of communication styles on customers attitudes: a comparison of human-chatbot versus human-human interactions" in 48th European Marketing Academy Annual Conference (EMAC), 2019, Hamburg, Germany
  • 2018 - MSc in Marketing / Toulouse School of Management
  • 2017 - Master in Marketing, Consumption and Communication
  • 2014 - Communication Science
  • Since 2018 - PhD / Toulouse School of Management

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