People detail

Paola TESTA

Specialisation : Strategy and International Management

Status : PhD Student

Email : see the email

Paola is an economist with 3-years of professional experience. She is currently involved in the H2020 TREASURE project as Early Stage Researcher, for this purpose she’s undertaking a PhD in Strategy at the Toulouse Business School supported by a Marie Sk?odowska-Curie fellowship while working for the project partner Noveltis. Specifically, she is dealing with the identification of the best go-to-market strategy for the conceptual prototype developed throughout the project.

Paola obtained a Bachelor and Master of Science in Economics at Bocconi University (Milan, Italy).  Before joining the TREASURE project, she worked as junior economist at Eurocontrol, and at VVA Brussels as consultant, being involved in international projects related to GNSS downstream applications performing market assessment, sizing and forecasting in support of the European Commission and the European GNSS Agency.  She is a native Italian speaker and is also fluent in English and French.

 

  • Hi-tech industries innovation
  • Commoditization trap
  • Innovation co-development
  • Partners matchmaking
  • Game thoery for technlogy innovation
  • Strategic marketing
  • User-provider interaction
  • Space industry
  • Strategy
  • Innovation development
  • Go-to-market strategy
  • The diffusion of innovation and strategic marketing in the context of the space economy
  • 2013 - Master, Economy, Economics / Bocconi University
  • 2011 - Bachelor, Economy, Economics / Bocconi University
  • Since 2017 - PhD / Toulouse School of Management

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