People detail

Paola TESTA

Specialisation : Strategy and International Management

Status : PhD graduate

Email : see the email

Paola is an economist with 5+ years of professional experience. She is currently involved in the H2020 TREASURE project as Early Stage Researcher, for this purpose she’s undertaking a PhD in Strategy at the Toulouse Business School supported by a Marie Sklodowska-Curie fellowship while working for the project partner Noveltis. Specifically, she is dealing with the identification of the best go-to-market strategy for the conceptual prototype developed throughout the project.

Paola obtained a Bachelor and Master of Science in Economics at Bocconi University (Milan, Italy).  Before joining the TREASURE project, she worked as junior economist at Eurocontrol, and at VVA Brussels as consultant, being involved in international projects related to GNSS downstream applications performing market assessment, sizing and forecasting in support of the European Commission and the European GNSS Agency.  She is a native Italian speaker and is also fluent in English and French.

 

  • Hi-tech industries innovation
  • Commoditization trap
  • Innovation co-development
  • Partners matchmaking
  • Game thoery for technlogy innovation
  • Strategic marketing
  • User-provider interaction
  • Space industry
  • Strategy
  • Innovation development
  • Go-to-market strategy
  • The diffusion of innovation and strategic marketing in the context of the space economy
  • Articles (ranked journals)
    • User-Oriented ICT Cloud Architecture for High-Accuracy GNSS-Based Services
      Ghobadi, H., P.Testa, L.Spogli, M.Cafaro, L.Alfonsi, R.Bru, P.Testa, "User-Oriented ICT Cloud Architecture for High-Accuracy GNSS-Based Services", Sensors, 2019, vol. 19, no. 11, pp. 2635
    • Industry-academia partners matching for innovation co-development: the case of space-based technology
      Testa, P., "Industry-academia partners matching for innovation co-development: the case of space-based technology", Industrial Marketing Management, 2020
  • International conferences
    • An adaptive ICT solution to support GNSS market applications
      Testa, P., H.Ghobadi, L.Spogli, M.Cafaro, L.Alfonsi, R.Bru, "An adaptive ICT solution to support GNSS market applications" in American Geophysical Union (AGU), 2019, San Francisco, USA
    • Optimising industry-academia innovation co-development: the case of space-based technology
      Testa, P., "Optimising industry-academia innovation co-development: the case of space-based technology" in EURAM, 2019, Lisbon, Portugal
    • How a permanent link between industry and scientific community can enhance innovation: the case of GNSS downstream markets
      Testa, P., "How a permanent link between industry and scientific community can enhance innovation: the case of GNSS downstream markets" in 3rd Abbé Grégoire Innovation Days, 2018, Paris, France
  • Conferences, symposiums, workshops
    • Service Dominant Logic in B2B innovation introduction: a theoretical approach
      Testa, P., "Service Dominant Logic in B2B innovation introduction: a theoretical approach" in SIRIUS workshop, 2019, Toulouse, France
    • Service Dominant Logic in B2B innovation introduction: a theoretical approach
      Testa, P., "Service Dominant Logic in B2B innovation introduction: a theoretical approach" in Second TREASURE workshop, 2019, Toulouse, France
    • How a permanent link between industry and scientific community can enhance innovation: the case of GNSS downstream markets
      Testa, P., "How a permanent link between industry and scientific community can enhance innovation: the case of GNSS downstream markets" in First TREASURE workshop, 2018, Rome, Italy
  • 2013 - Master, Economy, Economics / Bocconi University
  • 2011 - Bachelor, Economy, Economics / Bocconi University
  • Since 2017 - PhD / Toulouse School of Management

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