People detail

Liling SUN

Specialisation : Marketing

Status : PhD student

Email : see the email

Liling SUN is a PhD student in marketing at Toulouse School of Management and a research assistant in the Social & Innovation Marketing Lab at Toulouse Business School. Following a Specialized Master in Marketing, Management and Communication at TBS and a Master of Science in Consulting and Strategic Marketing at TSM, she embarked on research whose subject is "The effect of augmented reality on consumer behavior". of the consumer ". After several years of professional experiences in different fields (importation in China, project management in Mali, international trade in France), she combines a practical vision with a scientific approach in her research.

  • Innovation
  • Consumer Behavior
  • Marketing fundamentals
  • Digital marketing
  • The effect of augmented reality on consumer behavior
  • Conferences, symposiums, workshops
    • 5th International VR/AR Conference
      LÉGER, L., "5th International VR/AR Conference", 2019, Munich
  • 2015 - Master, Business administration, Marketing
  • 2014 - Master, Business administration, Marketing
  • Since 2017 - PhD student in Marketing

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