- Consumer behavior
- Innovation & Artificial Intelligence
- Human-robot interaction and Consumer’s Well-being
- Social robots as a response to consumers’ social-psychological self-deficits: The prism of well-being improvement | Defense: 07/05/2022 | Supervisor: BERTRANDIAS Laurent, TBS Research Center
- Articles (non ranked journals)
- Brand Image: Similarities & Differences between products and services – A case of qualitative research in education
Dang, N. B. - "Brand Image: Similarities & Differences between products and services – A case of qualitative research in education" - 2016, Science & Technology Development Journal
- Brand Image: Similarities & Differences between products and services – A case of qualitative research in education
- Books
- Consumer Behavior (Hành vi khách hàng)
Dang, N. B., T. N. T. Vo, K. T. Nguyen, V. L. Quach, Consumer Behavior (Hành vi khách hàng), Vietnam National University Press, Ho Chi Minh City, Vietnam, 2018
- Consumer Behavior (Hành vi khách hàng)
- Marketing, Singapore Management University, Singapore, 2017
- International conferences
- Social robots as a response to consumers’ self-deficits: The prism of well-being improvement
Dang, N. B., "Social robots as a response to consumers’ self-deficits: The prism of well-being improvement" in Congrès International de l'Association Français du Marketing (AFM) Doctoral Colloquium, 2020, Biarritz, France - Robots are “alive”? Effect of loneliness on the intention to adopt social robots
Dang, N. B., L. Bertrandias, "Robots are “alive”? Effect of loneliness on the intention to adopt social robots" in 47th European Marketing Academy Conference (EMAC), 2020, Budapest, Hungary
- Social robots as a response to consumers’ self-deficits: The prism of well-being improvement
- Conferences, symposiums, workshops
- The role of consumers’ self-deficits in companion robot acceptance: a compensatory consumption approach
Dang, N. B., "The role of consumers’ self-deficits in companion robot acceptance: a compensatory consumption approach" in Doctoral Seminar, 2019, Toulouse, France - Companion robots as a response to consumers’ self-deficits: The prism of well-being improvement
Dang, N. B., "Companion robots as a response to consumers’ self-deficits: The prism of well-being improvement" in Academy of Marketing science Doctoral Consortium, 2019, Vancouver, Canada - The effects of balance of power and anticipated well-being on the acceptance of companion robots
Dang, N. B., L.Bertrandias, "The effects of balance of power and anticipated well-being on the acceptance of companion robots" in European Marketing Academy Conference (EMAC), 2018, United Kingdom
- The role of consumers’ self-deficits in companion robot acceptance: a compensatory consumption approach
- 2022 - PhD / Toulouse School of Management
- 2017 - Master, Sciences, Management / Toulouse School of Management