People detail

Ngoc Bich DANG

Specialisation : Marketing

Status : PhD graduate

Email : see the email

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  • Consumer behavior
  • Innovation & Artificial Intelligence
  • Human-robot interaction and Consumer’s Well-being
  • Delegating decisional power to companion robots and consumer acceptance: A power paradox
  • Articles (non ranked journals)
    • Brand Image: Similarities & Differences between products and services – A case of qualitative research in education
      Dang, N. B. - "Brand Image: Similarities & Differences between products and services – A case of qualitative research in education" - 2016, Science & Technology Development Journal
  • Books
    • Consumer Behavior (Hành vi khách hàng)
      Dang, N. B., T. N. T.Vo, K. T.Nguyen, V. L.Quach, Consumer Behavior (Hành vi khách hàng), Vietnam National University Press, Ho Chi Minh City, Vietnam, 2018
  • Marketing, Singapore Management University, Singapore, 2017
  • International conferences
    • Robots are “alive”? Effect of loneliness on the intention to adopt social robots
      Dang, N. B., L.Bertrandias, "Robots are “alive”? Effect of loneliness on the intention to adopt social robots" in 47th European Marketing Academy Conference (EMAC), 2020, Budapest, Hungary
  • Conferences, symposiums, workshops
    • Social robots as a response to consumers’ self-deficits: The prism of well-being improvement
      Dang, N. B., "Social robots as a response to consumers’ self-deficits: The prism of well-being improvement" in Congrès International de l'Association Français du Marketing (AFM) Doctoral Colloquium, 2020, Biarritz, France
    • The role of consumers’ self-deficits in companion robot acceptance: a compensatory consumption approach
      Dang, N. B., "The role of consumers’ self-deficits in companion robot acceptance: a compensatory consumption approach" in Doctoral Seminar, 2019, Toulouse, France
    • Companion robots as a response to consumers’ self-deficits: The prism of well-being improvement
      Dang, N. B., "Companion robots as a response to consumers’ self-deficits: The prism of well-being improvement" in Academy of Marketing science Doctoral Consortium, 2019, Vancouver, Canada
    • The effects of balance of power and anticipated well-being on the acceptance of companion robots
      Dang, N. B., L.Bertrandias, "The effects of balance of power and anticipated well-being on the acceptance of companion robots" in European Marketing Academy Conference (EMAC), 2018, United Kingdom
  • 2017 - Master, Sciences, Management / Toulouse School of Management
  • Since 2017 - PhD / Toulouse School of Management

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