People detail


Specialisation : Marketing

Status : PhD graduate

Email : see the email

Selina Strobel is a PhD candidate in Marketing at Toulouse School of Management in cooperation with the Baden-Württemberg Cooperative State University. Her research focuses on Transformative Marketing in B2B mobility ecosystems looking at how established B2B mobility companies can successfully transform themselves against the background of changing market conditions. Her PhD project takes place in cooperation with the mobility division of Robert Bosch GmbH.

Prior the PhD studies, Selina Strobel graduated with a Master in Marketing and a Bachelor in Industrial Management from the Baden-Württemberg Cooperative State University. She has completed her studies in cooperation with the automotive supplier Eberspaecher, where she has worked full time in Key-Account-Management for several years.

Selina Strobel furthermore teaches Negotiation Management, Science Theory and Qualitative Research at the Baden-Wuerttemberg Cooperative State University and is responsible for the review of scientific research work of students with a focus on Marketing and Sales.

  • Transformative Marketing
  • Corporate Strategy
  • Negotiation Management
  • Sales Management
  • Negotiation Management
  • International B2B Marketing
  • Sales Management
  • Best Paper Presentation Award - AU Conference 2022, 2022
  • Science Slam Award 2022 (Baden-Württemberg Cooperative State University), 2022
  • Ernst & Young Award for best Master Thesis 2021, 2021
  • Conferences, symposiums, workshops
    • The Business Ecosystem Concept - Literature Review & Conceptualization
      Strobel, S., M. Kuhn, L. Meyer-Waarden, "The Business Ecosystem Concept - Literature Review & Conceptualization" in Assumption University of Thailand Virtual International Conference “Entrepreneurship & Sustainability in the Digital Era”, 2022
  • 2022 - Master of Philosophy (M.Phil.), Advanced Management Science / Toulouse School of Management
  • 2021 - Master, Business administration, Marketing / Baden-Württemberg Cooperative State Stuttgart University
  • 2018 - Bachelor, Business administration, Industrial Management / Baden-Württemberg Cooperative State Stuttgart University
  • Since 2021 - Doctorate in Management Science (Ph.D.), Marketing / Toulouse School of Management