People detail

Maximilian SCHWING

Specialisation : Marketing

Status : PhD graduate

Email : see the email

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Maximilian Schwing is a PhD candidate in Management Science in Toulouse School of Management (University of Toulouse Capitole 1). He is doing a co-supervision with the Cooperative State University Baden-Wuerttemberg in Stuttgart, where he is working as a research and teaching assistant.

His specialization field is strategic marketing and his research focuses Sharing Economy with an interest in Peer-to-Peer Sharing.

He started his studies at the Karlsruhe Institute of Technology (KIT) in Business Engineering, where he graduated as Bachelor of Science in 2012. He did his consecutive master studies at the Technical University of Munich and finished his master studies (Master of Science) in Management & Technology in 2014.

After spending several years in the field of strategic and organizational development in the corporate world, Maximilian Schwing decided to resume his scientific path to combine his professional experiences and research, to add on a new perspective in the field of Strategic Marketing.

Thanks to the TSM doctoral program, Maximilian Schwing is currently working on his thesis about Peer-to-Peer sharing in mobility markets, where he is investigating success factors from marketing perspectives.

  • Sharing Economy
  • Peer-to-Peer Sharing
  • Collaborative Consumption
  • Access-based Consumption
  • Value-based Marketing
  • Resource based View
  • Empirical social research
  • Quantitative Methods
  • Questionnaire design
  • Basics of statistics for empirical research
  • International conferences
    • E-Scooters, Perceived Value and Users’ Subjective Well-Being: An Empirical Study about Organization-based Shared Micromobility
      Schwing, M., "E-Scooters, Perceived Value and Users’ Subjective Well-Being: An Empirical Study about Organization-based Shared Micromobility" in 2022 AMA Summer Academic Conference, 2022
    • Lime, Bird or Campus Drive? Where Institutions can be ahead of Markets - An Empirical Study about Consumers’ Intention to use Closed-campus Micromobility
      Schwing, M., M. Kuhn, L. Meyer-Waarden, "Lime, Bird or Campus Drive? Where Institutions can be ahead of Markets - An Empirical Study about Consumers’ Intention to use Closed-campus Micromobility" in 2022 Academy of Marketing Science (AMS) Annual Conference, 2022, Monterey Bay, USA
    • What BlablaCar makes different from Uber? – A literature-based investigation of peer-to-peer sharing in mobility markets
      Schwing, M., M. Kuhn, L. Meyer-Waarden, "What BlablaCar makes different from Uber? – A literature-based investigation of peer-to-peer sharing in mobility markets" in 2021 AMA Winter Academic Conference, 2021
    • From B2C to P2P – A marketing driven analysis of peer-to-peer business models in shared mobility markets: An Abstract
      Schwing, M., M. Kuhn, L. Meyer-Waarden, "From B2C to P2P – A marketing driven analysis of peer-to-peer business models in shared mobility markets: An Abstract" in 2020 AMS Virtual Annual Conference, 2020
  • 2014 - Master of Science (M.Sc.), Management & Technology / TUM School of Management / Technical University of Munich (TUM)
  • 2012 - Bachelor of Science (B.Sc.), Business Engineering / Department of Economics and Management / Karlsruhe Institute of Technology (KIT)
  • Since 2019 - Master of Philosophy (M.Phil.), Advanced Management Science / Toulouse School of Management / University of Toulouse Capitole
  • Since 2019 - Doctorate in Management Science (Ph.D.), Marketing / Toulouse School of Management / University of Toulouse Capitole