People detail

Élodie ATTIÉ

Specialisation : Marketing

Status : PhD graduate

Email : see the email

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I was born in Toulouse and I moved a lot during my childhood. Even though I love travelling, I came back to Toulouse to study marketing at Toulouse School of Management (TSM), and since I really enjoy myself in my hometown, I am still there today.

Through my Master 1 internship with PTC (Parametric Technology Corporation), I became passionate about the subject of the Internet of Things. Thus, I decided to combine this passion and work by joining the Master 2 marketing research program at Toulouse School of Management in order to conduct researches on this subject. 

I defended my PhD in December 2019 at TSM about what I love the most: the Internet of Things and its impact on consumers’ behaviours and well-being. I also really appreciate giving marketing classes to students, since I remember being in their position a couple of years ago. 

  • Mobile applications
  • User experience
  • Consumer well-being
  • Technology trust
  • Internet of things (IoT)
  • Social value
  • marketing fondamental
  • nouvelles technologies
  • Internet of things
  • The connected consumer: A theoretical framework of consumer adoption/consequences of the Internet of Things and smart connected objects | Defense: 12/05/2019 | Supervisor: MEYER-WAARDEN Lars, TSM Research
  • Chapters of books
    • The acceptance process of the Internet of Things: How to improve the acceptance of the IoT technology?
      Attié, É., L.Meyer-Waarden, "The acceptance process of the Internet of Things: How to improve the acceptance of the IoT technology?" in Smart Marketing With the Internet of Things., Simões, D., Barbosa, B., & Filipe, S. (Eds.) Eds, IGI Global, pp. 21-45, 2018
  • International conferences
    • L’influence des applications santé sur les sensations de bien-être de l’utilisateur
      Attié, É., L.Meyer-Waarden, "L’influence des applications santé sur les sensations de bien-être de l’utilisateur" in 34ème Congrés International de l'Association Française de Marketing (AFM), 2018, Strasbourg, France
    • A Theoretical Model To Explain The Internet Of Things Adoption
      Attié, É., L.Meyer-Waarden, "A Theoretical Model To Explain The Internet Of Things Adoption" in 46th European Marketing Academy Conference (EMAC), University of Groningen, 2017, Groningen, Netherlands (The)
    • The impact of consumer wellbeing and trust on the internet of things adoption and word-ofmouth intentions
      Attié, É., L.Meyer-Waarden, "The impact of consumer wellbeing and trust on the internet of things adoption and word-ofmouth intentions" in 33ème Congrès International de l'Association Française de Marketing (AFM), 2017, Tours-Orléans, France
    • Un modèle théorique incorporant l’influence sociale et cognitive pour expliquer l’adoption de l’internet des objets et des objets connectés
      Attié, É., L.Meyer-Waarden, "Un modèle théorique incorporant l’influence sociale et cognitive pour expliquer l’adoption de l’internet des objets et des objets connectés" in 32 ème Congrès de l’Association Française du Marketing (AFM), 2016, Lyon, France
    • A theoretical model incorporating social influence and cognitive processes to explain the adoption of the Internet of Things and smart connected objects
      Attié, É., L.Meyer-Waarden, "A theoretical model incorporating social influence and cognitive processes to explain the adoption of the Internet of Things and smart connected objects" in 45th Annual Conference of the European Marketing Academy (EMAC), 2016, Oslo, Norway
  • Conferences, symposiums, workshops
    • Comment une application de sommeil améliore-t-elle le bienêtre des utilisateurs et ainsi son succès sur le marché des applications mobiles ?
      Attié, É., L.Meyer-Waarden, "Comment une application de sommeil améliore-t-elle le bienêtre des utilisateurs et ainsi son succès sur le marché des applications mobiles ?" in Rencontres AFM/SYNTEC 2019, 2019, Paris, France
  • Invited speaker
    • Do Digital Applications Improve Users’ Feelings of Wellbeing?
      Attié, É., L.Meyer-Waarden - "Do Digital Applications Improve Users’ Feelings of Wellbeing?" - 2018, University of Glasgow, United Kingdom
  • 2019 - PhD / Toulouse School of Management
  • 2015 - M2 Marketing (Grade B) / Toulouse School of Management
  • 2012 - Technological University Degree Marketing Techniques / Université Toulouse 3 Paul Sabatier

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