People detail

Dragana MEDIC

Specialisation : Marketing

Status : PhD student

Email : see the email

Dragana Medic is a Phd Candidate and Teaching / Research Assistant at the Toulouse School of Management (University of Toulouse 1 Capitole).  She is a member of the "TSM Reserch Center" (Toulouse School of Management) and  of the "Social & Innovation Marketing Research Lab" (Toulouse Business School) where she spent 3 years as a research assistant. Her research studies Humor in international Ads and the impact of culture and emotions.

  • International Marketing
  • Digital Marketing
  • Humor in Ads
  • Culture
  • Emotions
  • International Marketing
  • Management
  • Marketing
  • Project Management
  • Main marketing strategies
  • Digital Communication
  • Innovation
  • Digital Marketing
  • Services marketing
  • Segmentation, targeting position
  • Branding
  • La place de l'humour dans la publicité internationale
  • 2015 - Marketing Strategies & Consulting / Toulouse School of Management
  • Since 2015 - PhD / Toulouse School of Management

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