Dragana Medic is a Phd Candidate and Teaching / Research Assistant at the Toulouse School of Management (University of Toulouse 1 Capitole). She is a member of the "TSM Reserch Center" (Toulouse School of Management) and of the "Social & Innovation Marketing Research Lab" (Toulouse Business School) where she spent 3 years as a research assistant. Her research studies Humor in international Ads and the impact of culture and emotions.
- International Marketing
- Digital Marketing
- Humor in Ads
- Culture
- Emotions
- International Marketing
- Management
- Marketing
- Project Management
- Main marketing strategies
- Digital Communication
- Innovation
- Digital Marketing
- Services marketing
- Segmentation, targeting position
- Branding
- La place de l'humour dans la publicité internationale | Defense: 09/29/2020 | Supervisor: DECAUDIN Jean-Marc, TSM Research
- 2020 - PhD / Toulouse School of Management
- 2015 - Marketing Strategies & Consulting / Toulouse School of Management