Marketing

Knowledge in French language is essential to follow this track as 33% of all courses are taught in English and 67% taught in French
 

Master of Science core courses :

  • Learning and practice in research
  • Management science
  • Engaging with the scientific literature
  • Quantitative research
  • Qualitative research
  • Experimental research
  • Library resources
  • LaTeX

Master of Science specialization courses :

  • Théorie du comportement du consommateur
  • Méthodes de recherche qualitatives avancées
  • Perspectives in marketing

MPhil in Management core courses :

  • Philosophy of science and epistemology
  • Research ethics, plagiarism, and academic integrity
  • Intellectual property rights
  • Teachers’ pedagogical practices
  • Getting an academic job and managing your career

MPhil in Management specialization courses :

  • Experimental methodologies in marketing
  • Statistical analyses for experimental methodologies
  • Data analysis in qualitative research
  • Advanced structural equation modeling
  • Seminar series